Made for
the ride.
A selection of cycle clothing and accessory work, from the first graphic ideas to the kit out on the road.
A brand that
moves with people.
Clothing is a different way to experience a brand. It has to make sense across a jersey and shorts, hold together when it is moving, and feel like something people want to wear.
Across these projects, the work includes jerseys, caps, bottles and socks, together with custom paint graphics for a Rocket × Factor bike. Each has its own character, with the details carried across the collection.
Rocket Espresso
From the kit design to a photo shoot in the Italian countryside, with images used across social media, the website and Rocket’s online shop.
MeoGP
Colour, typography and bold graphics give the kit its own character, with the same ideas running through the jersey, cap and bottle.
NZ Cycling Project
An evolving series of team kit designs. Different seasons bring new colour and graphic treatments, with a clear team presence running through them.
Black Spoke Pro Cycling
A complete team identity, carried into jerseys, bikes and support vehicles.
Explore the project
Product drawings and renders show the design applications. Rocket countryside photography by Brent Backhouse.