From New Zealand.
Into the peloton.
Creating a team identity that could carry a New Zealand cycling ambition onto the international stage.
Original jersey design and team bike applications.
A team needs
an identity of its own.
The ambition was bigger than a new jersey. Black Spoke Pro Cycling needed a name and a visual identity that could bring a New Zealand team together and stand confidently in professional cycling.
The work began with the Black Spoke Pro Cycling name and identity, then extended to the clothing and the equipment around the riders. The Southern Cross gave the kit a clear connection to home.
Recognisable
at every scale.
On a jersey, a bike or a support vehicle, the identity has to work in different ways. A clear wordmark, team colours and consistent graphic details held the applications together.
That continuity gave the riders and the team around them one recognisable presence. Black Spoke Pro Cycling is no longer racing; this is a selection from the identity and design work developed for the team.
