About Brent Backhouse
An eye for what
belongs.
I’m a creative director and designer based in New Zealand. I work with business owners to turn their ideas into a clear brand, from its identity and packaging to the way it shows up online.
Email meClose to the business.
Close to the work.
My work includes long-term involvement with Rocket Espresso (opens in a new tab) and brand identity for BOX Altitude (opens in a new tab), both businesses with an international reach. I also work with smaller businesses, including label design for The Goode Wine Company and brand identity applications for Ross Plumbing & Gas.
Understand the business. We start with what you do, who you want to reach and what you want to achieve.
Find the direction. I help define what your brand stands for and how it should look and communicate.
Put it into practice. I take that direction through to the work you need, whether that’s an identity, packaging, a website or everyday communications.
You work with me directly. I stay involved in the decisions and the details.
A useful
conversation.
You do not need to arrive with a finished brief. We can start with a conversation about where your business is now and where you would like it to be.
Get in touchWhere it started
An appreciation
for things well made.
Factory and office staff.
My father, Joe Backhouse, was a furniture designer and maker. Growing up around his work gave me an appreciation for good design and products made with care.
That still influences me. I like work that has a purpose, where the details belong and nothing gets in the way of what matters.
Photography is another part of how I see things. Outside work, I spend time with family and get out on the bike with friends.
The Backhouse furniture story (opens in a new tab)