All the ingredients.
More ways
to connect.
Working with owner Andrew to bring iRIDE’s refreshed brand to life, in the store, online and out on the road.
Make the experience
match the ambition.
iRIDE already had the bikes, expertise and people to make a great store. The opportunity was to help customers feel more of what the business stood for, and give them more reasons to become part of it.
Working closely with Andrew, the task was to carry the refreshed identity into everyday experiences. The first impression from the street, the tone of a social post and the signs inside the shop all needed to feel like the same business.
Give people
a place to belong.
The Riders Club takes that thinking beyond a transaction. Rides, shared stories and a clear invitation help connect people with the store and with each other.
Photography and social media bring those moments into view. The aim is to make the brand feel approachable and consistent, while giving customers a reason to return and build a lasting relationship with iRIDE.
From the street to the storeA closer look at the ongoing work
The small things
add up.
The relationship continues through in-store signage, campaign messages and everyday communications. Each piece has a practical job, while contributing to the same overall experience.
The custom-build display shown here is part of that ongoing signage work.
